YOU2.0: Leveraging Social Media for personal branding

Akanksha Goel will cover how to leverage online platforms and tools to monitor your brand equity and build thought capital. She will also introduce how executives can help humanize the corporate brand and successfully pitch to bloggers and community influencers, using a successful personal brand.

As a new age marketer, it’s essential to demonstrate knowledge of Social Media tools for your clients and businesses – and the best place to start is with your own personal brand. Get your brand to the top of Google, your business will follow.

SPEAKER: Akanksha Goel

Akanksha Goel is a marketing insider and founder of Socialize, a social media agency and training house.

Before moving to Dubai, she served as the chief editor of the leading global consumer technology publication STUFF, in Singapore. Having been a part of the TAJ Hotels marketing team, Akanksha has also consulted on multiple special projects at the TATA Group , including conducting a nation-wide study about women in senior management and analyzing the proverbial ‘glass ceiling’.

Akanksha has conducted numerous seminars and trainings on social media and marketing in Middle east and Asia. She helped organize South East Asia’s first podcamp and was co-creator of the Digital Media Across Asia wiki. Akanksha is currently serving as the Chief Operating Officer for the Sherazade group, which represents OneEmpower’s Loyalty Marketing Solutions in the Middle East, Africa and India.
Hosted by: Adwomen Middle East - Facebook Event Page