Many might have seen this ad in Ramadan where Etistalat was ridiculing Du’s reception. Apparently TRA charged Etisalat 400 thousand DHS for being carried out by bypassing the regulations of commercials defined by the TRA (source). No information posted in our newspaper about it but it seems that DU is very upset since this has reached TRA.
Competition is good but it makes this happen but only if the right attitude and action plans were there. We shouldn’t adopt the belief that our competition is the enemy. Instead, we should use our competition as an opportunity to grow and succeed. To benefit from your competition, there are 3 rules:
- Never bad-mouth your competition publicly.
- Never bad-mouth your competition in front of your staff.
- Never blame your competition for your lack of success.
Twitter
Tumblr
Facebook
Blackberry
Flickr
YouTube
That’s very interesting. I didn’t hear about it in newspapers. I’ve seen the ad. Although it may be demeaning the competition which incorrect, it’s hold a truth. Du’s coverage is really bad in certain areas, even inside shops in some malls. They weren’t incorrect about their competition but were incorrect in the method they portrayed them.
Any links to articles on this?
this is one side of competition just like pepsi and coca cola with their ads at the end of the day they entertain us